In a highly competitive and fluid market, Citadel has maintained a 96% client and 98% key staff retention rate year-on-year. This is a feat of which we are extremely proud and one which sets us apart from our rivals. Not only do clients join us, but they stay with us over the long term. There are many reasons for this, some of which are mentioned below. Others are inherent in a culture and thus difficult to explain, and luckily for us, impossible to emulate.

Firstly, we have a deep desire to care for the families we serve. This requires us to listen to and truly understand our clients’ needs. We take a genuine interest in the well-being of others – it’s what we’re passionate about.

We offer entirely objective advice. We take no commission that may influence our recommendations. Our approach to risk management is unique. By deriving your personal risk profile from a life-long and actuarially detailed cash-flow model, we help prevent any permanent financial damage.

Consequently, we don’t offer any standard solution to prospective investors – each solution is personalised for every client.

Furthermore, our unique fee system prevents our advice from being motivated by anything other than what is best for the client over the long term.

Importantly, our sole business focus remains private client wealthcare, deploying a strategy that favours real returns at a suppressed level of volatility over time.