Citadel Investment Services Proprietary Limited is an authorised financial services provider.

Citadel values its employees and strives to be an employer of choice. Accordingly, Citadel is committed to creating a sustainable business through an organisational environment where employees are encouraged to participate in decisions that directly affect their daily working lives and where shared values and a common purpose are promoted.


At Citadel, people serve each other with dignity and deeply respect what they represent. The business is steered by our TOP LINE values. Citadel’s internal culture is driven by a well-developed value system that each employee owns and lives by. Fundamental core values represent the Citadel community of which the values below are our main drivers:

1. DEEP DESIRE TO CARE FOR FAMILIES

  • Genuine interest in the well-being of others
  • Listening to, and truly understanding our clients’ needs
  • Passionate about making a difference
  • People centred business where people serve people

2. TRUE PARTNERSHIP

  • Everyone is valued and should contribute
  • Robust and respectful discussions
  • Share ideas, experiences and information

3. SOLID INVESTMENT DECISIONS AND RETURNS

  • Optimal risk management through a personal financial road map
  • Globally diversified portfolios that deliver real returns
  • Sustainable lifestyle for the families we serve

4. DELIVER WHAT WE PROMISE

  • Protect and preserve client lifestyle
  • Objective advice
  • Simplify complex solutions
  • Authentic Human experiences

5. A CULTURE AND VALUE SYSTEM THAT IS ALIVE, OWNED AND ENFORCED BY PEERS

  • If you see it, you own it
  • A community that looks out for each other's best interests
  • Leading by example
  • A self-governing ecosystem