LOOKING BEYOND OURSELVES
To be beyond remarkable, means investing in others too. For us, this means driving transformation within our own organisation, as well as extending meaningful change beyond our walls.
The Citadel Philanthropy Foundation (CPF) is the first donor-advised fund of its kind in South Africa. It uses its influence to support initiatives that truly bring about transformation in the lives of people.
Non-profit organisations undergo a series of due-diligence assessments in order to be approved. The CPF acts as a conduit that makes it easier for individuals and companies to be able to give back.
Since 2018, Citadel has annually hosted a fundraising event with Irish musical icon, Ronan Keating and golf legend, Gary Player. We are proud to announce that more than R2.1 million was raised at the charity auction in March 2023.
All proceeds are administered by the CPF, and go towards the Red Cross War Memorial Children’s Hospital in Cape Town and the Blair Atholl Pre-Primary School in Johannesburg.
EMPLOYEES MAKING A DIFFERENCE
In addition to our transformation and SED initiatives, Citadel and its employees are also generous in their time, money and skills when it comes to smaller projects.
The Blair Atholl Pre-Primary School
About 50 Citadel employees from our Pretoria and Johannesburg offices visited the Blair Atholl Pre-Primary School while children were on school holidays during July 2022 to make upgrades to the school. The team returned to the school once term had begun to spend a day with the kids – doing art projects, a puppet show, music concert and reading. Grocery parcels were also packed and handed to the children to take home. Principal at the Blair Atholl Pre-Primary School, Mariette Kruger, says: “Looking back, so many things needed to be done, but in the end, we turned ‘mission impossible’ into ‘mission possible’ and we’re so grateful to the team from Citadel for giving their time, resources, and talents towards making our children’s smiles larger and laughs louder.”
The Red Cross War Memorial Children’s Hospital
A small team from our Claremont office, including Citadel Head of Philanthropy Jean de Villiers, visited the Red Cross War Memorial Children’s Hospital in August 2022 to hand out care parcels to the families of outpatients. “Many of the patients had travelled so far to receive these specialised treatments and it was a pleasure to give them goods for when they return home,” says De Villiers, who encourages people to forge long-term relationships with the organisations they support.