We have recently welcomed a new client to the Citadel family: Siya Kolisi. Our national rugby captain, and already a legend, we believe he fits our culture and ethos.
As part of the relationship with this remarkable man, we have produced a series of television and digital commercials, which will go to air during the Rugby World Cup. We’ve asked him about his ambitions beyond sport. Given that a professional rugby player has to retire at around the age of 35, what does that mean for his financial future? At Citadel, we consider ourselves a wealth coach when it comes to answering these kinds of questions.
The campaign also touches on our core themes of value, long-term thinking and legacy. In this respect, and as is the case with all our clients, each person’s financial roadmap is unique. We look forward to continuing the journey to reaching remarkable.