Citadel
2024
More than R100-billion in assets under management
A new secure client platform, Secure Citadel, is launched based on extensive client research
Citadel Philanthropy implements a financial literacy programme in no-fee paying high schools, with more than 38,000 learners benefitting
A refreshed advertising campaign is done, this time with a Citadel composed soundtrack
The Citadel managed, H4 Stable Fund is awarded Best Cautious Allocation Fund at the 2024 Morningstar Awards for Investing Excellence South Africa
2023
Citadel celebrates 30 years since it was founded in 1993
The Citadel Philanthropy Foundation received more than R50 million and paid out R46 million since it was founded in 2013
Citadel’s collective investment scheme management company, H4 Collective Investments, is awarded as one of the top South African Managers of the Year at the 2023 Raging Bull Awards
2022
Client retention rate remains above 99%
More than R80-billion in assets under management
2021
Client retention rate of more than 99%
10,226 clients
More than R70-billion in assets under management
451 employees
Understanding that true wealth is freedom, Citadel repositions the brand and launches an advertising campaign with a soundtrack from singer-songwriter, Pharrell Williams
Citadel acquires Precept Wealth Solutions
2020
99% client retention rate
8,900 clients
More than R60-billion in assets under management
In October the Peregrine Group delisted
Assupol Wealth, a joint venture with Assupol, is launched
Citadel acquires Point 3.
2019
As a proudly South African company, Citadel launches an advertising campaign with the rugby legend, Siya Kolisi
Citadel acquire Purpose Wealth
2018
Citadel celebrates 25 remarkable years
8,600 clients
R50-billion in assets under management
Citadel Philanthropy raises more than R1-million at the inaugural Citadel gala charity experience with Irish music icon, Ronan Keating and golfing legend, Gary Player
2017
Citadel concludes a B-BBEE transaction, funding the acquisition of a controlling stake in BayHill Capital to African Financial Group
Citadel Financial Protection is launched
A new television commercial communicates the concept of “reach your remarkable”
450 employees
2016
Consolidated Financial Planning, and The Wealth Corporation are merged into the Citadel brand
Citadel initiates the development of BayHill Capital – a specialist private client share portfolio company
440 employees
R45-billion in assets under management
“The Citadel” Cape Town office building is opened
2015
400 employees
R34-billion in assets under management
Citadel purchases 100% of Consolidated Financial Planning
2014
Citadel continues to look after the financial well-being of more than 3,500 clients
Client retention rate remains an industry-leading 97%
Citadel purchases the outstanding minority interest in The Wealth Corporation, now a wholly owned subsidiary
328 employees (Citadel)
43 employees (The Wealth Corporation)
R33-billion in assets under management (including The Wealth Corporation)
2013
CEO: Andrew Möller
The first donor-advised fund in South Africa is launched: the Citadel Philanthropy Foundation
A comprehensive advertising campaign is created across all media platforms
A modernised corporate identity is launched
A further 20% of The Wealth Corporation is acquired
315 employees
R25-billion in assets under management
2012
A 50% share is purchased in The Wealth Corporation
R20-billion in assets under management
2011
The Citadel Art Price Index is launched – a first in South Africa
2010
An online trading platform, Citadel Online Securities, is launched – specialising in local and offshore direct equity portfolios
CINS becomes Citadel Asset Management (CAM)
The investment solution is expanded, covering a range of local and international cash flow and objective matching portfolios
2009
Port Elizabeth office opens
2008
CEO: Neil Brown
300 employees
2007
Citadel is awarded “best medium-size company to work for” by Deloitte
The company’s internal value system, The Citadel Way, is created and launched
2006
R10-billion in assets under management
2004
A joint venture between Citadel and Sanlam is established: Cambium Capital
2002
CEO: Keith Betty
The comprehensive management information system is introduced
Citadel becomes a wholly-owned subsidiary of Peregrine
2001
A new corporate identity is launched
2000
An administrative platform, products and funds are created – locally, and offshore
Client services and marketing functions are established, focusing on client events and communication
A joint venture begins with Aurum Fund Managers
1999
CEO: Rudi Stumpf
Performance fee on portfolio level introduced (ahead of the industry)
A joint venture is established with Deloitte: Deloitte Private Clients
1998
A new corporate identity is launched
Citadel celebrates R1-billion in assets under management
Johannesburg office opens
An in-house investment team, Citadel Investment Strategists (CINS), is established
Peregrine buys a minority share in Citadel
A ground-breaking software system, Horizon, is developed
The discretionary mandate for individual clients is introduced, a first in South Africa
1997
CEO: Dr BM Griesel
The company is registered with the Financial Sector Conduct Authority (FSCA)
100 employees
1996
The company’s name changes to Citadel Investment Services
A new corporate identity is launched
Durban office opens
1995
Cape Town office opens
1994
Louis Fourie joins Citadel
A comprehensive, long-term financial planning service model is introduced, segregating the roles of a wealth manager and wealth planner
1993
JMM Investment Services is founded as a fee-based investment services company, with complete transparency on earnings
CEO: Chris Marais
10 employees