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Never biased, never shaken.
Always human.

Investment is a delicate balance of science and art. Our aim is to minimise risk while guaranteeing the best returns available for our clients. That means finding and appointing the best portfolio managers and advisors in the business. It means separating our research and portfolio management teams. It means scrutinising, debating, and distilling every portfolio decision.

A key feature of our offering is the internal rate of return. This is calculated from inception of a new account. At the end of the month, on all portfolios, clients can see the annualised return on their total investments with every statement, giving them an accurate and transparent view of what their portfolio is returning on their investment.

A roadmap built on passion

When you feel you’ve given your all, we’d like you to ask: “What now?” Wealth goes beyond what everyone expects of you. Beyond duty, it’s the power of choice turned to passion. So, when it comes to your financial roadmap, ask yourself the kind of questions that determine the freedom you’d like to choose for yourself. Questions that go beyond financial security and consider your health, happiness, ambitions, and dreams.

Industry engagement and standards

The investment industry is highly regulated, and very dynamic. Change is constant – from legislation, innovation and client feedback. We believe that we need to contribute to shaping the investment environment where we can, which is why we are proud members of the Association for Savings and Investment South Africa (ASISA). We are also part of various ASISA committees and working groups.

ASISA represents the majority of the country’s asset managers, collective investment scheme management companies, linked investment service providers, multi-managers and life insurers. Its members are considered the custodians of the bulk of the nation’s savings and investments, and are among the country’s biggest contributors to the gross domestic product.

Treating customers fairly (TCF)

Implemented by the Financial Sector Conduct Authority, this outcomes-based approach outlines six policy principles in the interest of fair outcomes for clients. At Citadel, we are committed to the TCF outcomes, as these are designed with clients’ best interests in mind.

Right culture

Clients can be confident that they are dealing with a company where fairness is central to the corporate culture.

Right targeting

Products and services marketed and sold in the retail market are designed to meet the needs of identified client groups and are targeted accordingly.

Right information

Clients are provided with clear information and are kept appropriately informed before, during and after each transaction.

Right advice

Where clients receive advice, it is thought-through, suitable, and takes their personal circumstances into account.

Right delivery

Products perform as the company has led a client to expect. Similarly, the associated service is of an acceptable standard.

Right post-sale treatment

Clients do not face unreasonable post-sale barriers when wanting to change product, switch provider, submit a claim or submit a complaint.

 

Our directors

Giving back.
Looking beyond ourselves.

Corporate Social Investment

To be beyond remarkable, means investing in others too. For us, this means driving transformation within our own organisation, as well as extending meaningful change beyond our walls.

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